Leaving aside the moral implications of these “campaigns,” they are presented as the best method to alleviate stress and take one’s mind from the financial hardships one is facing. It’s fun, does not involve any longtime commitment and, what’s best, it implies meeting someone who faces the same risks as you do. In the UK alone, as the Daily Mail informs, not only have these websites flourished into a highly lucrative business, but the number of members is also increasing exponentially.
“In the past six months, we’ve seen a 25 per cent increase in members versus the previous six months, and it’s certainly being driven by the recession.” David Rees, the founder and director of MarriedAndLooking, says for the aforementioned publication.
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